Following the creation of the multi award-winning brand ‘the happy egg co’’ (now worth in excess of £55m in under two years), its creators Springetts Brand Design Consultants have been working with owners of the brand, Noble Foods, to extend its success beyond the shell eggs category and have launched a range of quiches with new designs from the Springetts team.
The premium quality products (Maple Cured Bacon & Mature Cheddar, Smoked Salmon & Fresh Spinach) are currently being rolled out, launching in selected stores this week.
“The new designs transfer the strong brand philosophy and identity established on its egg packaging into a different category, while keeping the brand’s husbandry credentials at the heart of the product offering,” says Springetts’ MD, Andy Black. “Complemented by various sustainable or ethically farmed ingredients, the new range of quiches retain the brand’s personality and ethos but extend them to a wider audience, making it easier to convert to free range.”
Photo: packaging for the new ‘the happy egg co’’ product range, designed by the Springetts team