Spicentice: new branding & packaging designed by Honey

11 November 2008 | By Popsop Team

London-based design consultancy Honey Creative created brand identity and packaging for Spicentice brand.

The agency was tasked to differentiate a family run range from industrial ranges of meal kits that most supermarkets carry.

It was about authenticity & the personal touch. A shopping list on the back & easy to follow recipe complete the customer journey, assuring them that they can make it.

Results
•Increased product listings
•New branding loved by retailers, wholesalers & consumers
•Increased sales distribution

“Honey’s intelligent approach gave us a point of difference and awesome results”, commented the work Ketan Varu, the Founder of Spicentice.

spicentice_honey

via www.britishdesigninnovation.org

Popsop.com
Tags: ,