PZ Cussons’ Original Source range
12 November 2008 | By Popsop Team
Alloy created a new packaging brand identity for the PZ Cussons’ Original Source range – a bespoke structural proposition that captures the key attributes of the brand.
The design incorporates both humanistic and natural elements. The strong upright tapering form is striking in elevation and can be carried across all elements of the range. Its stance is eager, its boldly cut polished face angled towards the consumer. The touch surfaces are etched and tactile for better grip in the wet and create a strong contrast with the front face.
“The new structural identity for the PZ Cussons’ Original Source range represents a bold step, that reflects and reinforces the brand proposition every step of the way.” Louise Jeeves, Brand Development Manager, PZCBI
Popsop.com
Tags: personal care
