Tuborg Christmas Brew opens up winter holiday season

13 November 2008 | By Popsop Team

For the 9th year in a row, the United Romanian Breweries Bereprod Group launches Tuborg Christmas Brew, a beer especially made for winter holidays.

Available on the market for a limited period of time and featuring a higher alcohol content and stronger flavour, Tuborg Christmas Brew opens the season of parties and events dedicated to Christmas celebration. Starting with the morning of November 1, the brand’s lovers can buy their favourite beer from all stores selling URBB products in Romania.

As in previous years, Tuborg Christmas Brew beer can be found in 0.33 L and 0.5 L blue bottles, as well as in the ”6 bottles+2 as gift” special packs and in the 5 L barrel, ideal for holidays atmosphere and family meetings.

This beer assortment was produced for the first time 27 years ago in Denmark and by now, Tuborg Christmas Brew’s simultaneous launch in Romania, Denmark, Germany, Russia and other European countries has become a tradition.

Many of the brand’s lovers immediately recognize the blue and white design of the Tuborg Christmas Brew advertisements, but very few actually know the notorious animated advertisement was created one year before the beer itself.

It was initially launched in 1980, as a Tuborg advertisement dedicated to Christmas time, but due to its enormous success, the special holiday beer Tuborg Christmas Brew was born.

www.packagingeurope.com

Popsop.com
Tags: alcohol drinks, beer, Tuborg