Tonic, a 100% natural health shot, is hitting stores and offering consumers a healthful alternative and an all-natural botanical boost. Tonic is not just about energy; it’s a potent infusion of natural ingredients to address a range of health needs.
“We saw a real need in the shot category for health conscience consumers looking to up their game without artificial ingredients or harsh additives,” said Ben Lewis, founder & CEO, PurBlu Brands. “Working with our branding partner Little Big, we were able to create a final product that really nails the brand essence.”
“From a branding perspective, our challenge was to find a way for the design to literally radiate the healthful goodness inside the bottle,” said John Nunziato, creative director, Little Big Brands.
Vibrant color palettes were chosen to speak to the nature of each SKU—relaxing blues for ‘Calm’, vital reds for ‘Immunity’, medicinal greens for ‘Detox’, stimulating oranges for ‘Focus’, and uplifting yellows for ‘Energy’. The badge locks up vital information while remaining organic. Key natural ingredients are featured on the neck, with the placement keeping critical information from falling into the bottle’s gutters. Printing partner Multi-Color Corporation utilized reverse printing on shrink film to achieve the dynamic labels.
Tonic is already available in an impressive array of natural food, convenience and wellness stores across the USA. Notably, consumers can find the brand at select Whole Foods Market locations, GNC concept stores, Sheetz convenience stores and online at Amazon.com.