Danone Waters is set to launch Evian Detox 2009 campaign

14 November 2008 | By Popsop Team

Evian, the UK’s number one bottled water brand from Danone Waters, is set to Detox the nation once again. Evian’s hugely successful Detox campaign is back for the start of 2009 for the 9th year running with highly impactful Evian Detox packaging and a strapline of ‘60% of you is made of water – every drop counts’.

Across all formats and in store from the end of December for a limited six week run, the new packaging will see the branding and iconic Evian mountains temporarily placed within a pink outlined drop of water. The simple, powerful graphic of the Evian drop will deliver strong stand out on shelf.

The packaging will also communicate Evian healthy hydration messages including the purity of Evian and the health benefits associated with drinking it.

Nick Britton, Evian Brand Manager, comments: “Our annual Detox campaign just goes from strength to strength, and as we’re encouraging consumers to get into a healthy habit, we thoroughly recommend retailers stock up with Evian not just at the start of the year for our annual Detox campaign, but all year round to take advantage of the valuable profit opportunity on offer.”