The Gerresheimer packaging for the ‘Attitude’ fragrance from Giorgio Armani has received the FiFi Award from the American Fragrance Foundation for Best Packaging in the Men’s Prestige category. The lacquer-black glass bottle with severe geometric lines is said to be reminiscent of an elegant art deco cigarette lighter.
Most of the aesthetics are attributable to the colour-sprayed glass. Rhombus-shaped depressions spread across the front and back of the flacon – one below the other, all of which are identical. As each rhombus comprises a triangle pointing inwards and one pointing outwards, there is an interplay of effects, operating through the immaculately shaped levels, edges and angles.
A stylistically consistent complement is formed by the top quarter of the rectangle in the reflective chrome flip-closure that bears the imprint of ‘Giorgio Armani’ – the only visible labelling of the flacon. Connected to the body by a side hinge, operation of the flip mechanism is all that is required to open the container.