Google has unveiled that it is still developing a Google+ experience for businesses and is asking brands not to create Google+ profiles just yet.
In a post and the accompanying video, Product Manager Christian Oestlien says that the Google+ team is working on creating a unique experience for businesses that includes deep analytics and the ability to connect to products like AdWords. So, Google is asking businesses to put their Google+ ambitions on hold.
However, several global brands have already joined Google+, including Ford, Breaking News and Mashable, says the last. And it’s unclear yet when Google will shut down non-user profiles or how the process will work.
“The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses,” Oestlien says in his post. “We just ask for your patience while we build it. In the meantime, we are discouraging businesses from using regular profiles to connect with Google+ users. Our policy team will actively work with profile owners to shut down non-user profiles.”
Brands will have to wait for, probably, several months to experience all promised business features. Meanwhile, Google is going to launch a ‘small experiment with a few marketing partners’ to test the brand-oriented accounts over the next few months. It has already opened up a Google Spreadsheet where ‘non-user entities’ can apply for the program.