Budweiser and Bud Light, the top two brands of U.S. group Anheuser Busch, permanently have become the leaders of the first global beer brands rating with regard to quantity sold both with regard to the value of the brand, as it was calculated by the methodology Brandz 2008.
Heineken is the first European brand, occupying the third position in the chart for value and the fifth in the sales volume rating, followed by Guinness and Stella Artois.
For years by Millward Brown Brandz Rating has been trying to evaluate the exact value of the leading brands. This evaluation process combines the analysis of financial data with the results of an extensive consumer research.
Here are the results for the first 20 world beer brands according to the analysis of Millward Brown. By the way the major leading brand is Google, valued over 86 billion dollars.
| Rating | Brand | Brand value, million $ |
|---|---|---|
| 1 | Budweiser | 5,853 |
| 2 | Bud Light | 4,986 |
| 3 | Heineken | 4,594 |
| 4 | Corona | 4,449 |
| 5 | Stella Artois | 4,199 |
| 6 | Guinness | 3,078 |
| 7 | Miller Lite | 2,468 |
| 8 | Skol | 1,920 |
| 9 | Amstel | 1,618 |
| 10 | Beck’s | 1,545 |
| 11 | Cruzcampo | 1,332 |
| 12 | Kronenbourg | 1,183 |
| 13 | Coors Light | 1,163 |
| 14 | Labatt’s | 1,107 |
| 15 | Baltika | 1,086 |
| 16 | Carlsberg | 1,009 |
| 17 | Brahma | 944 |
| 18 | Miller | 885 |
| 19 | Foster’s | 834 |
| 20 | Molson | 515 |
Top 20 world beer brands rated by the sales volume
1-Bud Light (48.0m hl)
2-Budweiser (39.5m hl)
3-Skol InBev (33.5m hl)
4-Snow China Resources (30.4m hl)
5-Corona Extra Modelo (30.3m hl)
6-Brahma InBev (25.3m hl)
7-Heineken (25.1m hl)
8-Miller Lite SABMiller (21.3m hl)
9-Coors Light Coors (19.7m hl)
10-Asahi Super Dry (17.4m hl)
11-Yanjing (151m hl)
12-Tsingtao (14.8m hl)
13-Polar (13.2m hl)
14-Antarctica InBev (12.2m hl)
15-Amstel Heineken (12.2m hl)
16-Carlsberg (12.2m hl)
17-Baltika Carlsberg (11.7m hl)
18-Guinness (10.8m hl)
19-Natural Light Anh. -Busch (10.6m hl)
20-Sedrin InBev (10.1m hl)
