On the 18th of November, with approval from shareholders, Anheuser-Busch InBev was officially launched as the merger of two breweries: Belgium-based InBev — which was formed in 2004 through its own merger of Interbrew and Brazilian AmBev — and St. Louis-based Anheuser-Busch, established in 1860.

The combined power, staff, inventory and line of products has created the world’s largest brewer, representing powerhouse consumer brands like Budweiser, Stella Artois, Beck’s and Bass, and in addition, the new company has a 50% ownership of Mexico’s Grupo Modelo which sells the relaxing Corona, and they have a 27% share in China’s Tsingtao which produces its delicious eponymous beer.

There is a special section devoted to the new identity on ABInBev’s website:

“The new Anheuser-Busch InBev identity reflects the vision of our new organization, with our guiding principles at the very heart of its conception. It is designed to represent drive, authenticity and friendship.

Reflecting the rich heritage of both companies, the eagle represents strength, agility and focus, while at the same time looking forward and upwards to reflect our collective vision, drive and energy.

The combination of rich golden colors captures what we know and do best: our expertise and heritage in brewing great beer, which is so often a part of enjoyable moments shared by friends”.

via Brand New