New glass bottle for Bottlegreen sparkling presse drinks
20 November 2008 | By Popsop Team
Following the successful re-launch of its award winning cordials earlier this year, Bottlegreen Drinks Co. is to repackage its lightly sparkling presse drinks in a new contemporary glass bottle design.
The bottles, designed by Ziggurat Brands, are made by the world’s leading glassmaker, O-I in both green and clear glass. Their shape features an elongated tapered neck, which echoes the iconic 500ml bottlegreen cordial bottle.
As part of the new look, bottlegreen will increase the size of its individual 250ml bottle to 275ml to increases its presence in the impulse and on-trade sectors. The old 750ml presse bottle, with its exaggerated waist, has also been redesigned in the new style.
The packs also feature clear film labels, printed by CCL, which utilise the new brand logo along with stylized illustrations of ingredients.
The Bottlegreen Drinks Co. has long been associated with well-designed glass packaging. Simon Speers says, “Our drinks are known for their purity, natural ingredients and stunning taste. As a packaging material, glass best reflects these brand values and has a very high recycled content. The cordial range has been a great success since we rebranded the 500ml bottles earlier this year.”
Popsop.com
Tags: soft drinks, Ziggurat Brands
