Lisa Tse Ltd branded tap bottle water

21 November 2008 | By Popsop Team

TAP’D NY is a bottled water company with a different kind of message: Drink tap water whenever and wherever possible. They believe that people should drink from their own tap whenever they can, and from theirs when they can’t.

Lisa Tse Ltd were approached to design the brand identity and packaging for the launch of TAP’D NY in New York. The brand identity had to be bold and simple and contemporary.

The brand identity features a bright orange and white typeface that projects a vivid and bold presence. The graphic style features a cityscape that is outlined by a water pipe.

The bottle design is bright and bold, whilst maintaining a clean and contemporary feel. Lisa Tse Ltd designed a clear bottle to highlight and celebrate the merits of the water in its own right, whilst still conveying the client’s wish to portray a brand which is “contemporary and bold”.

Each bottle features a large statement on the back that captures the spirit of the TAP’D NY brand, including phrases such as “Water without the funny accent” and “No glaciers were harmed making this water”.

The packaging was designed for strong shelf impact and a recognizable identity amongst many existing bottle brands.

Founder and CEO of TAP’D NY, Craig Zucker comments:

“Working with Lisa Tse Ltd is one of the best brand decisions we’ve made.

Together, we’ve been able to combine our original vision with Lisa Tse’s creative design talent to bring our brand to life, inspiring us and designing a real winner.”

www.britishdesigninnovation.org

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Tags: water