Gold Peak Tea launches chilled variety
24 November 2008 | By Popsop Team
Gold Peak, the premium ready-to-drink (“RTD”) iced tea from The Coca-Cola Company and recipient of the prestigious ChefsBest Award, announced today the launch of Gold Peak® Chilled Tea. Available in the popular Gold Peak sweetened and lemon flavors, the chilled multi-serve version will be packaged in a stylish 59 fl. oz. carafe bottle and shipping to retailers will begin in late January 2009.
Made with hand selected, high quality tea leaves and pure filtered water, Gold Peak Chilled Tea will serve as a complement to the existing Gold Peak portfolio of single-serve 16.9 oz. bottles, available in sweetened, unsweetened, diet, lemon and green teas. Since launching in 2006, Gold Peak has been one of the brands driving growth in the shelf stable premium iced tea segment as RTD teas continue to gain popularity in households.
“Gold Peak offers consumers a truly authentic tea taste,” says Andrea Freeman, Director of the Tea Portfolio for Coca-Cola North America. “When we thought about expanding our Gold Peak portfolio, developing Gold Peak Chilled Tea was a natural choice for our consumers who expect high quality and delicious real brewed flavor. Gold Peak Chilled Tea enhances any meal occasion, and provides classic iced tea pleasure any time of the year.”
Gold Peak Chilled Tea will be available in supermarkets and other retailers. The launch of the new chilled products will focus initially on the Northeastern and Central markets and will be supported with a comprehensive marketing program.
Popsop.com
Tags: Coca-Cola, coffee and tea, soft drinks
jewel groce
28 December 2009 07:39 am
i purchased gold peak tea as part of her christmas this year. we both love the the flavor. i just wish it was available at more stores than kroger in the town i live in.