Llanllyr Source premium bottled water by Parker Williams

24 November 2008 | By Popsop Team

The design agency Parker Williams was briefed to create a brand identity, bottle shape and packaging graphics for Llanllyr Source, a premium organic water. The brand should sit comfortably in both the retail sector and the on-trade including Michelin starred restaurants.

Parker Williams Design team’s creative idea was drawn from the purity and naturalness of the product itself – a perfect droplet of water bubbling up from the source. The smooth curves of the bottle shape, the four embossed bubbles and the highlighting of the O in the strong, simple identity reflect the essence of the brand. In a busy, competitive category we wanted our design to stand out for its confidence and simplicity, and to be ‘table gorgeous’.

‘Our company owes a lot of its success to the exceptional award winning design created by Parker Williams. Llanllyr Source certainly broke new ground in the premium bottled water market with its unique look and iconic design and has allowed us to firmly establish ourselves as leaders, not followers in this highly competitive market’ says Patrick Gee, Director Llanllyr Water Company.

Popsop.com
Tags: water