Italian brand MARTINI has launched a new global Facebook competition MARTINI KISSER CASTING to find the best kissing specialist, a hero impersonating the drink’s motto “LUCK IS AN ATTITUDE”.
The winner is to appear in a future brand’s TV ad inheriting such predecessors as Monica Belucci and George Clooney who were MARTINI’s faces in the past.
To win the position one has to download his creative video to MARTINI KISSER CASTING Facebook page until October, 8th, 2011. 35 most ‘liked’ clips will be presented to a national board of judges (the contest takes place in 16 countries). Those selected by the boards will go to Rome to compete in the final on October, 17th, 2011.
The winner will get fame as a star of a new MARTINI TV ad, €150,000 and a chance to ‘kiss 10 beautiful female models’.