Ryvita: brand revitalizing

26 November 2008 | By Popsop Team

Ryvita owes its pole position in the crispbread market, and much of its brand equity, to the salad days of dieting in the 70s. Thirty years on the brand needed to expand out of this diet niche to become attractive to the huge and expanding market of consumers focused on healthy lifestyles.

Reach was asked to translate the new brand strategy in to packaging design.

ryvita

Solution

Our solution was to give them a brand statement that really engaged with the consumer, in a sector acknowledged as a bit dull, dusty and lacking excitement. Introducing the blue sky presses consumers’ healthy outdoors button and it’s honest and genuine. The logo is now more contemporary and the product shots suggest more appetising, modern, yet healthy, uses.

Testimonials

“The packaging was the centre-piece of a re-launch that has returned the brand to strong growth” Rob Murray, Marketing Director.

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