Automobiles often become canvases for artworks and a source of inspiration for divine visual renditions, gathering creative minds from around the globe with numerous projects and competitions. Following other auto giants and building on the success of the inaugural year of its Créative Awards, Citroën announces the launch of the new competition under this title and calling all talented designers to join in.
Photo: A snapshot from the front page of the Citroën Créative Awards website
This year, the French auto brand is inviting fashion designers, filmmakers and tech innovators from all around the globe to submit their groundbreaking concepts in three categories: Idea, Video, and Style. The entrants are invited to send in their vision on how to improve time spent in the car for the future (the Idea category), create a female or/and male outfit, inspired by a car, that may be worn by the driver or passenger (Style) and develop a spot to showing the reinterpretation of the codes of luxury in any field the participant chooses (Video). The submissions are accepted from October 10 through November 30, with the winners to be announced in December—in each category, they will select one grand winner (€3,000), who will receive the award in Paris and will be invited to the Citroën virtual reality centre, and two runners-up (€2,000 and €1,000), all of them will get their prizes in January.
Last year, there were 700 participants from over 50 countries, who developed their own creative visions of DS3 roof design. Flavio Melchiorre from Italy was named the winner of Citroën Créative Awards 2010, selected by a panel of jury including senior executives from GQ, the Cartier Foundation and Louis Vuitton. Since this award is not a mere talent search, but a tool for finding unconventional solutions and big new insights (according to the press release, Melchiorre’s design was displayed at Citroën’s international showcase, C_42, on the Champs-Elysées and went into full production earlier this year), entrants get a chance to contribute to the brand’s creative portfolio and develop something worthy for the whole world.