Isklar Norwegian Glacial Natural Mineral Water
27 November 2008 | By Popsop Team
As a result of a close collaboration between Isklar, the design consultancy Blue Marlin and the Sidel, one of the world’s leading suppliers of beverage packaging equipment а brand new Isklar Norwegian Glacial Natural Mineral Water was launched.
Meaning simply ‘ice-clear’ in Norwegian, Isklar remains untouched by human intervention as it emerges from a mountain spring, deep underneath the glacier. The glacier, the source of Isklar, sits between two national parks in the pristine Hardanger region of Norway, the second least polluted country after Finland. Peter Krogh says, “This uniquely filtered premium water, with no additives or processing, is captured at the source of 6,000-year-old glaciers. This “ice clear” purity literally lends the water its name: Isklar.”
The exceptional Isklar bottle, inspired by the diamond like qualities of a glacier, mirrors nature by refracting light through its facets. The bottle’s multifaceted shape demanded Sidel’s know-how in design, blow molding and labeling. “Sidel played a major role in validating this bottle’s technical performance and in guaranteeing the bottle’s mass production at high speeds,” says Krogh.
Designers of Blue Marlin comment on the project:
“We took inspiration from the beauty and folklore of the Hardanger source region to devise the brand’s core concepts – sparkling ideas that went on to inform all aspects of the brand: the name, brand identity, product portfolio structure, and crystalline bottle structure”.
Isklar will be available in a variety of bottle and pack sizes. Included in the range will be: 1.5 L bottle (available in singles and multi-packs of 6), a 500 ml bottle (available in singles and multi-packs of 6), a 700 ml sports bottle, and a 250 ml kid’s bottle.
About Isklar
Isklar AS has been formed to market Isklar Norwegian Glacial Mineral Water. The business has been built from first principles with the aim of making Isklar a major global brand.
The project is backed by a multi-million pound investment by Sabco (an Omani company and owner of the Middle East’s premier water brand) and Jova Holdings, whose owners are also involved in a major Norwegian shipping and logistics company. The project is also supported by the Norwegian government and innovation Norway.
Today, Isklar is Norway’s largest mineral water bottling plant.
Popsop.com
Tags: water
