Back for its sixth year, the McDonald’s Coke Glasses promotion, launched on October 31 and will run in McDonald’s restaurants nationwide for three weeks.
Customers will receive a free limited edition Retro Coke Glass celebrating the 125th anniversary of Coke, with every purchase of a Large Extra Value Meal or Premium Salad. There will be six different Retro Coke Glasses, each one dedicated to a different era in Coke’s history.
The Marketing Store worked with McDonald’s from the outset of this campaign, from initial glass designs, consumer research, to designing the Celebration Ribbon concept for the in-store POP, which provides a cohesive look and feel to the campaign and which will extend into the campaign’s TV and outdoor activity.
Photo: McDonald’s Retro Coke Glasses line-up
The Coke Glasses campaign has a new dynamic for 2011 with digital activation. Through Facebook, customers will be able to give their own photos a retro-style makeover via the ‘McDonald’s Flashback Booth’ app created by The Marketing Store. Flashback Booth users can then publish their photos on their Facebook page for their friends to see and comment on.
Neil Arnott, Director, The Marketing Store said, “For many years now, our successful partnership with McDonald’s has enabled us to produce some fantastic, award-winning campaigns. Our shared ambition has and always will be to give something back to customers. The latest Free Retro Coke Glass promotion is no different—the specially designed glasses are testament to that. In addition, our interactive Facebook Flashback Booth is a further extension of the Coke Glasses in-store experience, not to mention an exciting reflection on our fast-growing digital capabilities.”
Steve Howells, Senior Marketing Manager, McDonald’s added, “Our Coke Glasses promotion is back for its sixth year at McDonald’s and it is a promotion that remains hugely popular with our customers. This year’s promotion is set to be the most exciting one yet, because together with TMS, we have developed an integrated and interactive digital campaign which will enable our customers to have fun with their friends using a newly designed app; Flashback Booth and Facebook.”