New Ma Dame by Jean Paul Gaultier was launched in September

28 November 2008 | By Popsop Team

In 2006, Beaute Prestige International (BPI) planned to launch a new fragrance – Ma Dame – named after Jean Paul Gaultier’s vision of the perfect woman. In September 2008 it was finally launched on the cosmetic market.

Interbrand worked with BPI to define the personality of Ma Dame, a trendy tomboy with classy, sex appeal. After designing the brand identity, the fragrance bottle, and the packaging, we followed up with a complete range of products.

The bottle is a solid slab of crystalline glass with sharp edges that enclose the perfect curves of a bust – a Jean Paul Gaultier icon. Ma Dame’s name is written in confident, grafitti-like capitals and displayed on the package in three playful colors.

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