Paddywax Eco Collection by Principle

28 November 2008 | By Popsop Team

Paddywax, an artisan candle retailer in Georgia, wanted to reengineer their product packaging and looked to Principle to design a biodegradable container to launch an eco-sensitive collection.

Throwing out the old formula and examining greener materials and processes, Principle designed the collection with soy-based inks, hemp twine, FSC-certified paper, and a 100% post-industrial, chlorine-free paper pulp box.

Leading retailers such as Anthropologie and Whole Foods took notice and purchased fragrances such as Bamboo & Green Tea and Fresh Grass in stores coast to coast.

Principle has been involved in the development of the Paddywax brand and packaging since 2004. Working
to consolidate their product mix to build a recognized brand, they began with the design of three core product lines poised as candle ‘must-haves’ rather than one-off seasonal items (that do little to elevate top-of-mindawareness).