The Oh it’s fresh! – milk udder packaging

28 November 2008 | By Popsop Team

At the coffee shop chain “Oh it’s fresh!” – as the name might suggest – freshness is the name of the game, whether you go for tasty bagels, freshly squeezed juices or specialty coffees.

And how better to demonstrate this commitment to freshness than by reflecting it in even the tiniest details in “Oh it’s fresh!” stores: the unusually designed single portions of milk with a little udder printed on them – the milk pretty much goes straight from the cow into your coffee!

This project by Hamburg-based office of Jung von Matt advertising agency was short-listed in the “Pakcage Design” categoty at LIA 2007.

oh_its_fresh_ad

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