New V8 brand ads feature real stories of “Super Seniors”

1 December 2008 | By Popsop Team

The V8 brand is updating its classic “Could’ve Had A V8” advertising campaign with a new twist to motivate people to get more vegetables in their diets. “Long Live Vegetables” features real people, over the age of 60, who all have two things in common – they’re extraordinarily active for their age, and they drink V8 100% vegetable juice nearly every day.

In the ads, an 83-year-old competitive water skier, 66-year-old wingsuit flyer and 67-year-old stunt car driver are seen in action, but their ages aren’t obvious. As the ads play out, the truth is revealed, creating a “wow” moment for viewers. The spots end with: “‘Could’ve had a V8,’ she/he just did.”

This is the first time the V8 brand has used real people in its advertising, as opposed to actors. Senior Brand Manager Greg Dolan said the idea of using “super seniors” was born out of the brand’s mission to help nourish people’s lives and motivate them to get more vegetables every day, as part of a healthy, active lifestyle.

In addition to the three television commercials, the ‘Long Live Vegetables’ campaign also includes four print ads that feature two other personalities, Dr. Sherman Bull, the oldest person to summit Mt. Everest at the age of 64 and Joyce Gladstone, 75, winner of the senior karate board-breaking championship.

The campaign, created by Young & Rubicam, New York, will run on television, in print publications and online starting in November.

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