Luxury world of Glenmorangie by Tayburn
Following the acquisition of Glenmorangie in 2007 by LVMH, the new owner’s strategy was to move the brand into the world of luxury. Tayburn have been working on a number of projects to reflect this ‘new world’ positioning.
The work scope includes packaging and key promotional literature such as their tasting notes brochure, in-pack leaflets, on-trade promotional activity and event materials. Meanwhile the digital team has created the Glenmorangie presence on their LVMH extranet.
Popsop.com
1 December 2008
Tags: alcohol drinks, whisky
