Following the acquisition of Glenmorangie in 2007 by LVMH, the new owner’s strategy was to move the brand into the world of luxury. Tayburn have been working on a number of projects to reflect this ‘new world’ positioning.
The work scope includes packaging and key promotional literature such as their tasting notes brochure, in-pack leaflets, on-trade promotional activity and event materials. Meanwhile the digital team has created the Glenmorangie presence on their LVMH extranet.
