Louis Vuitton has prepared for the holiday season having transformed window displays of its boutiques into a circus arena. Dancing elephants, tightrope walkers and trapeze artists, tamers and clowns placed on display in a sophisticated way are to remind consumers about their childhood.
Louis Vuitton creates its own magical universe using the best craftsmen’s skills and its own rich background. The Maison calls back to the late 19th century when Houdini, the famous conjurer who could unlock every security mechanism, decided against confronting the locks on Louis Vuitton trunks—so secure they were. It’s documented also that the famous mime artist of that time, Kita always had his customized trunk to hand, even on stage.
A Louis Vuitton trunk was designed to offer transportation of choice to a dwarf pony, creating the surprise of the show, says ILVOELV, a blog about Louis Vuitton.
Starting mid-November circus has been living its magical life in the windows of Louis Vuitton stores worldwide suggesting consumers to dive into the captivating fantasy where everything is possible.