Barneys New York has opened Gaga’s Workshop and unveiled its holiday windows announced earlier this year. The luxury specialty retailer has teamed up with Lady Gaga to create a new holiday destination where the gift giving and charity during the holiday season is celebrated.
Gaga’s Workshop that was opened on November 21 includes: a transformed into fantastic world retail environment, holiday windows, a dedicated Gaga interactive website, and limited-edition products created in collaboration with Lady Gaga under the creative direction of Nicola Formichetti with artists Eli Sudbrack and Christophe Hamaide Pierson of avaf.
Barneys New York will donate 25% of sales from all items featured in Gaga’s Workshop to the Born This Way Foundation that was recently founded and announced by Lady Gaga and her mother. The Born This Way Foundation will address youth to empower young people and help them feel self-confident, as well as touch such issues as well-being, anti-bullying, mentoring and career development.
Gaga’s Workshop is a take on Santa’s iconic workshop. It is divided into structural shops, such as a jewelry shop created out of an oversized Lady Gaga-turned-spider and a boudoir in the shape of a giant wig. Eli Sudbrack and avaf have designed giant sculpture installations and a signature artwork for Gaga’s Workshop as well as a giant facade that has taken over the 60th Street entrance to the store. The façade creates the illusion of walking into the mouth of a giant monster-like Lady Gaga.
Gaga’s Workshop includes eight stations reflecting the product categories available for sale: Candy Shop, Toy Shop, Closet (for apparel and accessories), Library (for books, CDs, media, and paper goods), Gallery (for collectibles and specialty items), Jewelry, Boudoir (for candles and cosmetics), and Holiday.
The Barneys New York Madison Avenue windows have been transformed to be a part the Gaga’s Workshop experience the main task of which was to create magical holiday environment inspired by music, art and fashion. The windows have been divided into four themes: ‘Gaga Constellation,’ ‘Gaga Machine,’ ‘Gaga’s Boudoir,’ and ‘Gaga’s Crystal Cave’ each with their own unique iconic reference to Lady Gaga.
The Gaga’s Workshop will operate till January 2, 2012.