Perky performance by Pinky Vodka
2 December 2008 | By Popsop Team
In the year of its launch, Pinky vodka became the second best-selling super premium vodka in World Duty Free stores, with 12% of category share.
Introduced to the travel retail channel in November 2007, Pinky is described as ‘the world’s most beautiful vodka’ and features a striking, fragrances-inspired bottle design.
World Duty Free Head of Category for Liquor Fraser Dunlop said: “With its distinctive packaging, Pinky vodka has become a huge hit with World Duty Free customers since its launch in November 2007. Sales of this unique liquor have increased as it has become a popular choice due to its unusual colour and flavour.”
Pinky President James Roberton commented: “Getting the number two spot in World Duty Free in our launch year is a tremendous achievement and testimony to Pinky’s unique ability to make drinks better. It’s also a great demonstration to our retail partners around the world of the wonderful ability of Pinky’s packaging and design to stand out and jump off the shelf.”
Pinky Vodka is owned by Los Angeles-based Liquidity Inc, part of VJ Mallya’s UB Group. Duty free sales are handled by sister company Whyte & Mackay.
Popsop.com
Tags: alcohol drinks
