Huge Kit Kat promotion launched by Nestle
8 December 2008 | By Popsop Team
Nestle is planning a GBP 1 million on-pack promotion behind Kit Kat in January as part of its ‘biggest ever’ marketing drive for the brand.
The promotion will offer consumers the opportunity win and choose the nature of their ‘perfect break’.
Additionally the promotion will give consumers a one-in-ten chance of winning a prize.
Nestle trade communications manager Graham Walker said the move to let consumers choose their own prize reflected changing attitudes towards what constitutes a ‘break’.
Overall the 2009 campaign behind Kit-Kat will cost around GBP 16 million and involve TV, press, outdoor and trade advertising. The TV campaign will be running for 10 months of the year.
Popsop.com
Tags: bakery & confectionery, chocolate, food, Kit Kat, Nestle
