Booths cheeses range

8 December 2008 | By Popsop Team

Booths Supermarkets are a Lancashire based, family company which deliver high quality produce. Only around 100 product lines have been deemed worthy to bare the Booths name, one of which is a range of cheeses.

Objectives – To design a range of cheeses which reflect the overall Booths brand style – using quirky illustrations to give products character and individuality. Relating each cheese to a story, poem or saying for example: Cheshire Cheese – Cheshire cat Double Gloucester – Dr. Foster went to Gloucester The Booths packaging colour palette was used to colour code cheese from different regions.

Credits:

Corporate Name of Client: Booths Supermarkets
Design Company: Storm Brand Design, Elland, United Kingdom
Executive Creative Director: Bruce Drinkwater
Design Director: Liz Fisher
Graphic Designers: Kathryn Knowles/Rob Barson

Popsop.com
Tags: cheese, food