“The Robust Root” Russian Vodka

9 December 2008 | By Popsop Team

The “Opt-Alkotrade” spirits manufacturer started selling a new vodka brand “Ядреный корень” (“The Robust Root”) in the low-price segment. The target audience are the regional consumers aged 35-50 with the lower than middle monthly income.

“The Robust Root” – is a good Russian vodka with a strong natural flavor. This idea is embodied in the specific bottles and labels design create by the agency Alexandrov Dom Design.

Popsop.com
Tags: alcohol drinks, bottle design, package design, Russia, structural packaging, vodka