Coca-Cola has teamed up with French DJ and producer David Guetta to create a new signature bottle, limited edition Club Coke, which comes as a tribute to the culture of night life and clubbing. This strikingly vibrant Club Coke line, which was launched in 2005 with the M5 designs, already includes bottles developed by Justice and So_Me (2009), Mika (2010) and Daft Punk (2011) to name but a new. The collectible Guetta bottle was created with respect to the Club Coke’s visual ‘tradition—the piece got a luminescent twist, which allows it glow mysteriously in the semidarkness of night clubs.
Photo: Club Coke ‘David Guetta feat. Coca-Cola’ bottle, www.davidguetta.com/coca-cola
The aluminum bottle, featuring a black-and-white photo of leaning David Guetta on the red background, was unveiled this weekend, on January 28, at the NRJ Music Awards ceremony in Cannes—David received NRJ Award of Honor in 2011, and this year was nominated in two categories, ‘Artist Francophone Male of the Year’ and ‘International Group/Duo of the Year’ (feat. Usher). According to the official website of the artist, the new limited edition bottle of Club Coke ‘David Guetta Feat Coca-Cola’ will be available only in select trendiest clubs and Monoprix stores across France starting February 2012 till the end of 2012 at the retail price of €1.00 to €1.50 a bottle (in a limited edition box set).
The soft drinks giant and the musician started their partnership back in 2011—then, Guetta was tapped for burn’s promotion and created the ‘Nothing but the beat’ documentary featuring life behind the scenes videos from his concerts as part of this collaboration.