Odwalla line will feature Coke’s first three stevia SKUs
16 December 2008 | By Popsop Team
Coca-Cola will release a trio of stevia-sweetened Odwalla beverages this week, according to the Wall Street Journal, pre-empting a kind of tacit approval from the Food and Drug Administration.
Coca-Cola and Cargill submitted research to the FDA in May that asserted that their variation on stevia, called Truvia, should be granted generally recognized as safe (GRAS) status.
Cargill has already released Truvia as a table-top sweetener, underscoring its confidence for the pending approval.
Coca-Cola spokesman Ray Crockett made a brief statement on behalf of his company.
“As we have said, we plan to continue to innovate with multiple products using the new sweetener,” Crockett said.
The Odwalla entry would put Coca-Cola ahead in the battle over the sweetener. PepsiCo also applied for GRAS status for its stevia variant, called PurevVia. In July, PepsiCo introduced a stevia-sweetened variant of SoBe Life into the Peruvian market.
Popsop.com
Tags: Coca-Cola, soft drinks
