Wrigley launches Extra Ice mints
17 December 2008 | By Popsop Team
The Wrigley Company is delighted to announce the launch of Extra Ice Mints, available in a premium packaging format; a sleek and stylish tin. The packaging was designed by Slice Design.
This is the latest innovation from the Extra brand, available from the beginning of January 2009. Two flavours are being launched, Peppermint and Spearmint, aimed at delivering excitement to the premium segment of the mint category.
New Extra Ice Mints will have an RRP of 97p and contain 33 delicious and freshening sugar free mints.
This premium mint product will offer consumers ultimate freshness and will add new news to the mint category which will in turn deliver incremental sales to the category.
Research also shows that younger consumers who do not traditionally buy mints love this new product.
Popsop.com
Tags: bakery & confectionery, gum, Wrigley
