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Consumers will drive sustainable packaging design

Dorothy Mackenzie, chairman of creative agency Dragon Rouge, argues that consumers' desire for more sustainable packaging should prompt a new wave of manufacturer-led product and pack innovation. Consumers, particularly in the UK, have expressed concern about packaging

HAVANNA: the Argentine biscuits

18 December 2008

The Argentine award-winning design agency SURe Brandesign has recently created the special  packaging for the traditional biscuits, devoted to the 60th brand's anniversary.

The packaging style with its colour palette and typefaces perfectly imitates old-school design trends of the 1940s. The brandmark is embossed on the lid. The information about the producton is places on the front and the side of the tin.

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www.surebrandesign.com

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