Propel Zero announced a Facebook contest inviting fans to upload a photo of their best dance moves for the chance to dance on-stage with Dancing With the Stars pro Maksim Chmerkovskiy at a live event on April 29.
The Propel Zero Just Dance Off, a live tournament using the popular Ubisoft game Just Dance 3, will be held at the historic El Capitan Theater, the home of Jimmy Kimmel Live!, located in the heart of Hollywood, Calif. The Facebook photo submission that generates the highest number of ‘votes’ will win an all-expenses-paid trip to meet Maksim and participate in the dance-off event. Photos can be submitted from April 10 to April 13, with voting taking place from April 14 to April 16 and the winner(s) being announced April 16.
Photo: Logo of the Dance off competition
The tournament is open to the public, and fans are invited to attend this complimentary, family-friendly event from 2 to 5 p.m. Attendees will secure a spot in the Propel Zero Just Dance Off on a first-come, first-serve basis. While watching or participating in the dance competition, guests can enjoy sampling Propel Zero’s newest flavors, Cranberry Lime and Mandarin Orange. The three finalists with the top Just Dance 3 game scores will enter the ultimate showdown with Maksim, where they will compete for the top Just Dance 3 score of the day.
“Propel Zero is focused on helping you stay replenished and energized throughout your active day,” said Esperanza Teasdale, Senior Director of Marketing, PepsiCo. “Bringing this notion to life through dance is such a natural fit and we’re thrilled to be working with someone as talented as Maksim.”
Earlier this year, Propel Zero relaunched the iconic ‘Drop’ ad campaign to honor its 10-year anniversary. ‘What Propels You?’ is the overarching theme, asking consumers to share how they stay motivated to live an active life. Propel Zero partnered with Maksim to choreograph the ad spot, highlighting how movement and dance fuel the body.
“Dancing is a great way to stay active and have fun, at the same time,” said Maksim. “I had a great time choreographing Propel Zero’s commercial earlier this year and I’m excited to be working with them again on this great event. I look forward to seeing families have fun dancing together across the country.”