Project 7 by 29 Agency

19 December 2008 | By Popsop Team

US based 29 Agency came up with the social project named Enter Project 7. They designed a range of consumer products to capture the attention of publicity by the seven most critical areas of need in the world today, as determined by Project 7—Build the Future, Feed the Hungry, Heal the Sick, Help those in Need, Hope for Peace, House the Homeless, and Save the Planet.

They describe the project idea:

“Project 7 was developed on a cold fall night 2 years ago when the thought of the 7 deadly sins came up. I began to do some research on the history and origin and had a simple thought.

What if man in his selfishness instead of focusing on abstaining from the 7 sins worked to help those that were a consequence of one of these 7? What if the “glutton” in this example which I fall into regularly stopped focusing on myself and started focusing on helping those that were starving. So take that concept and spread it over what we call the 7 most critical areas of need in the world, hence the name Project 7. So then the vision started playing itself out and I needed something to help get this initiative out there.

So having a consumer goods background and a heart to see real change come about this company was created. I believe like most of you, that if we spent more time helping others, we can in fact, “Change the Score.”