The Jeep brand and USA Basketball announced their partnership as the Jeep Wrangler was named the ‘Official Vehicle of USA Basketball.’ The Jeep brand formed a global partnership with USA Basketball to support the men’s and women’s national teams. Accordingly, the Jeep brand will launch a full advertising and marketing campaign scheduled to begin Saturday, April 28. The Jeep brand also announced the introduction of a uniquely designed special edition model, the 2012 Jeep Wrangler Unlimited Altitude Edition, which will be featured in the campaign.
The Jeep brand also named 2012 USA Basketball finalist and 2008 team member, Chris Paul, as its spokesman for this partnership. In this role, Paul will be featured in the Jeep brand’s advertising campaign and appear in a series of video vignettes that will give viewers a behind-the-scenes look at various facets of the partnership with USA Basketball.
The Jeep brand will debut the ‘Power Within’ advertising and marketing campaign generated for the partnership with USA Basketball on Saturday, April 28. The creative for the campaign was inspired by the power and performance of the new V-6 Pentastar engine in the 2012 Jeep Wrangler and also serves as a cornerstone for the brand’s mission of using ‘power with purpose and for good.’
Featuring select footage of the 2008 USA Basketball men’s team, the new broadcast spot titled, ‘When We All Believe,’ takes an inspirational look at not only the dedication of these athletes, but also the fans who pledge their allegiance. The brand introduces a new tagline, ‘Proudly believing in USA Basketball.’
‘When We All Believe’ features the track ‘The Believer’ from Grammy-award winning artist and actor, Common, and his new album, ‘The Dreamer, The Believer’ (Warner Bros.). Common is also featured as the voice of the spot. ‘Power Forward’ and ‘Legendary Teams Live for the Road’ are two new ads created for print and billboards.
The brand’s all-new microsite, www.Jeep.com/USAB, has been designed to engage consumers in the full brand experience with exclusive behind-the-scenes videos and social media contests. Visitors to the site will be able to enter a contest to win their very own Jeep Wrangler Unlimited Altitude Edition vehicle through an interactive Jeep-USA Basketball themed design contest, running from May 21 to June 25. The site also features a basketball-themed game that will allow visitors to unlock custom content and offers.
Starting this month, a series of video vignettes featuring spokesman, Chris Paul and NBA legend and ESPN/ABC analyst, Jalen Rose will be launched. Each vignette is designed to give viewers a personal look at the power of the Jeep brand and USA Basketball partnership. The first vignette, ‘The Making of Power,’ will give viewers a behind-the-scenes look at the making of the Jeep-USA Basketball broadcast commercial featuring Chris Paul and the Jeep Wrangler Unlimited Altitude Edition.