Esprit enters the 2012 summer season as a good sustainable brand should—with a new collection created using recycled materials.
The collection was introduced in Hong Kong three days ago and to produce it Esprit used manufacturing fabric cuts off. It helped the company to reduce textile waste, save water and carbon emissions. And it’s not only Esprit’s words as its supply chains were evaluated by external organizations, including Redress, Control Union and Reset Carbon, to ensure high traceability and sustainability standards were maintained, reports The Urbn.
Designed by the EcoChic Design Award 2011 winner, Janko Lam, the collection features T-shirts and denim pieces that look comfortable and elegant. They are not re-dyed to emphasize their encirclement origin.
Many other brands also create their own recycled collections. For example, McDonald’s new uniform by Wayne Hemingway is 100% recycled. In the beginning of 2012, Nike presented a shoe that was created using recycled magazine pages and last year Mountain Dew and Burton started producing T-shirts made of recycled plastic bottles.
According to Esprit, the new collection items were created using 74% less water and 18% less electricity than regular garments, which resulted in 53% less greenhouse gases per garment. The denim fabric comprises of up to 22% Esprit’s own recycled cotton, while the T-shirt fabric comprises of 35% recycled cotton.
To create the collection, Esprit collaborated with Redress, who have launched the ‘R certificate‘ to guarantee consumers the clothes was really created using the recycled materials. The collection is available in selected Hong Kong Esprit shops starting today.