As part of the biggest ever marketing push for the premium import Birra Moretti, Aesop, the brand storytelling agency, has created the campaign, which centres around The Moretti Table and encapsulates the authentic Italian approach to three of life’s great but simple pleasures: great food, great company and great beer. The table is quite simply where these three pleasures meet.
The iconic Moretti Table, which features in all communications from advertising to money- off vouchers, will be at its most visible at the Pizza in the Piazza events where Londoners will be invited to experience genuine Italian hospitality during their lunch break and after work.
The events, taking place on Thursdays and Fridays 3 weeks in a row, will feature pizza making master classes with renowned Italian chef Giancarlo Caldesi using special dough made with Birra Moretti, as well as the opportunity to sample gourmet pizzas and a glass of great beer. The Birra Moretti girls will be out in force handing out money off coupons for both on- and off-trade redemption, plus competition leaflets and recipe ideas. The events take place at three of London’s busiest squares:
14th June / 15th June: Pizza in Piazza Event at Islington Green
21st June / 22nd June: Pizza in Piazza Event at Tavistock Square
28th June / 29th June: Pizza in Piazza Event at Potters Fields Park.
For all the activities planned for this June in the capital, please visit: http://www.facebook.com/morettiuk