McDonald’s has finally showed off new outfits for its British workers. It was announced last year that designer Wayne Hemingway would create a totally new uniform before the London 2012 Olympics begins.
The staff working in McDonald’s four outlets on the Olympic Park and Athletes village in Stratford will try on the new uniform first and in fall it will be rolled out to all 87,500 workers in the UK.
The uniform is made in mustard yellow for the men and ‘gherkin green’ for the women. Customer care assistants wear check shirts and green dark green trousers or skits. Male managers are in strict black and white, while female managers have a mustard yellow neck scarf, reports The Telegraph. There are no baseball caps anymore—they are replaced with caps that remind those of bakers. McDonald’s emphasizes that the uniforms will be completely recyclable and no textiles go to landfill.
Wayne Hemingway, famous for founding the Red or Dead fashion label, said that he was inspired by 1960s mod movement and Mad Men, the American television program from that period. He added: “We wanted to put some color into it. We wanted colors that reflected where McDonald’s and the restaurants were going. We haven’t gone for bright reds and yellows. We’ve gone for more muted colors.”
“We wanted classic design. A narrow tie will always be fashionable. There is a very subtle hint to the mod look, which has never gone out of fashion. Fred Perry has never gone out of fashion. That’s why we’ve gone for a polo shirt with a bit of a trim.”
McDonald’s has also answered to a consumer who asked why its burgers in reality never look like in the ads. The chain has released a video in which McDonald’s Canada’s director of marketing Hope Bagozzi visits a local McDonald’s, buys a Quarter Pounder and photographs it at Watt Photostudios. The video unveils details on food styling and photo shooting.