The Avon Products company has teamed up with a legendary rock artist, Jon Bon Jovi, to launch ‘Unplugged’ fragrances, new scents for him and her, which are set to arrive in October and November 2012. The sex symbol of the past three decades is the face of the new floral fragrances, which embody the passion, soulfulness and intensity of the two sexes by highlighting the most sensitive sides of these two universes.
The new scents are to evoke the best emotions in both men and women, the sweet and strong feelings similar to those which pop up when you are listening to a favorite song by Bon Jovi or any other great band. The new duo of fragrances will be unveiled in two stages—Unplugged for Her, a floral oriental fragrance, will arrive in October, and Unplugged for Him, a woody floral musk scent, will go on sale in November. Avon informs that the scents will be available sold exclusively through its representatives in North America.
As well as Avon, Jon Bon Jovi is committed to spreading positive message and providing support to those who are in tough conditions. The front man of the iconic rock band is a chairman of The Jon Bon Jovi Soul Foundation, which has been helping families and individuals, who are suffering from economical crisis, by providing them with units of affordable housing. In October 2011, the foundation also launched a new branch JBJ Soul Kitchen, a community restaurant which provides nutritious, culinary and when possible, organic dishes to those who pay the minimum donation or agree to volunteer in some way to earn a voucher for eating in the venue.
“Jon’s music and philanthropic work celebrate independence and optimism, two beautiful qualities that radiate from within. The ‘Unplugged’ scents evoke an emotional connection—something Jon inspires in audiences around the world,” comments Lily DeStefano, Vice President of Avon North America Beauty.