New Gatorade Packaging
30 December 2008
The Gatorade Company, a division of PepsiCo, is redesigning everything from the sidelines to the shelf to appeal to a broader range of athletes and active people.
Headlined by enhanced beverages in bold new packaging, the nation’s leading sports drink is continuing to deliver the scientifically proven hydration and performance benefits that built the brand.
Gatorade understands different people have different wants – you can’t speak to athletes and active people with a ‘one size fits all’ mentality,” said Craig Horswill, senior research fellow, Gatorade Sports Science Institute. “What athletes and active individuals do share is the need for adequate hydration, which is delivered through Gatorade, the most thoroughly researched sports beverage in the world – and we know nothing rehydrates, refuels or replenishes better.”
The updated beverages will begin rolling out to stores later this year. Grocery stores will offer the updated beverages in a 32-oz. single bottle, 20-oz. 8-pack, and 12-oz. 6-pack. Convenience stores will sell them in a 32-oz. and 20-oz. single bottle. Gatorade Tiger Focus will be available at grocery stores in a 32-oz. single bottle and 16.9-oz. 8-packs, and at convenience stores in a 32-oz. and 16.9-oz. single bottle.
6 January 2009 г. in 06:47
[...] needs to explain to me how Gatorade, a division of PepsiCo, can get their newly relaunched brand identity so right while its parent company approves something like this. I mean, seriously, these new [...]