Brand: the Dutch beer 7 centuries later

30 December 2008 | By Popsop Team

The new brand identity is more than just a logo and labels on the standard returnable bottle. The Dutch design and brand consultancy VBAT has redesigned the Brand’s beer packaging and visual identity.

The entire arsenal that a brewer has at his disposal, for profiling himself – from retail communication, website, catering industry and event materials – has been redeveloped to confirm Brand’s position as the most premium beer in the Netherlands.

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Popsop.com
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