Vera Wang’s new Look packaging
10 January 2009 | By Popsop Team
NY based Monahan & Rhee design consultancy unveiled the new packaging for the new prestigious perfumes line Look Parfum Elixir by Vera Wang.
10 January 2009 | By Popsop Team
NY based Monahan & Rhee design consultancy unveiled the new packaging for the new prestigious perfumes line Look Parfum Elixir by Vera Wang.
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“For an average consumer the value of branding is down to making the right choice”

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If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

