Baker’s Premium Chocolate
12 January 2009 | By Popsop Team
As the inaugural premium offering in the Canadian baking squares category, Baker’s Premium Chocolate needed to exude indulgent dark chocolate flavor appeal, and a luxurious appearance.
Gold foil quickly separates this product from its closest shelf competitors and immediately establishes product quality.
The hero image of a decadent baked good, the gold seal and high cocoa percentage communication combine to reinforce quality and taste, lending credibility to this new product.
Designed by the Canadian Davis Design.
