‘Sweet Dreams’ by The Creative Method
12 January 2009 | By Popsop Team
The Australian The Creative Method designed the identity and packaging design for a boutique cake company targeting children’s birthday party.
12 January 2009 | By Popsop Team
The Australian The Creative Method designed the identity and packaging design for a boutique cake company targeting children’s birthday party.
A remarkably beautiful chocolate brand from Austria who's extremely extensive product line-up...
22 July 2008
Nestlé Confectionery is introducing new redesign across all its Aero product packaging, which...
16 July 2008
PhilippeBecker, a San Francisco branding and packaging agency, today announced it has created a...
2 December 2008
Elsa’s Story is a small bakery business of Wertheimer's & Zohar's...
22 December 2008
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

