Pernod Ricard’s luxurious whisky Chivas Regal 12 YO launches a new creative initiative— the annual collaborations with famous people of art and craft aimed to create limited-edition series of packaging inspired by gentlemen style, masculinity and craftsmanship called ‘Made for Gentlemen’. The brand has debuted the first collaboration of this kind with British luxury shoe designer Tim Little, the owner and creative director of a male shoe brand Grenson, who designed a collectible tin featuring a stylish deconstruction of classic English leather shoes.
Photos: Tim Little’s collaboration with Chivas Regal on the new “Made for Gentlemen” first limited edition pack
Appealing to predominantly male customer base, new limited edition Chivas Regal 12 YO by Tim Little is set to be sold on more than 60 international markets from September 2012. The RRP in the UK is set at £25.39.
Tim Little comments on the collaboration, “Men today appreciate luxury that stands the test of time. For me, this collaboration is about bringing together rich heritage and stories, experts in craftsmanship who make products special and memorable for men. I love the fact that the tin stands out and the deconstructed elements of the iconic brogue, really enjoying a style revival at the moment, are instantly recognisable.”