As Felix and Red Bull Stratos team waited for good weather conditions Kit Kat took the chance to inspire the team and fans using their famous slogan interpretation: ‘Break from Gravity.’ Just before Baumgartner’s revolutionary skydive Kit Kat sent to space its chocolate bar. The stunt was performed at 11:20 am in Cambridgeshire,UK just before the Felix’s jump.
The Kit Kat bar entered the stratosphere strapped to a weather balloon and a Go-Pro camera giving viewers a sneak peek at the breathtaking view Felix would have just hours later, says JWT. The Kit Kat reached a height of 35.5km/22 miles.
In 24 hours, the agency’s team created a viral video that was then spread across Twitter and Facebook with the hashtag #BreakFromGravity. For now the video was watched on Youtube by more than 16000 users.