Arla Foods changes the visual identity
16 January 2009 | By Popsop Team
Arla Foods continues implementing the new strategy ‘Closer to Nature’ as the company commits to becoming the world’s most natural dairy manufacturer.
No other dairy company has taken this bold, ambitious step which demonstrates Arla Foods’ commitment to ensuring that, throughout its entire global supply chain, naturalness is at the heart of all its operations.
From milk production right through to delivering products to customers, Arla is striving to make both its products and production as natural as possible.
According to Peter Lauritzen, CEO of Arla Foods UK: “Our Closer to Nature pledge is industry leading because rather than just focusing on one area of our operation, which is the easy option, we are challenging our entire supply chain, and I believe Arla is well placed to embrace this and continue to set itself apart from others in the industry.
“Closer to Nature is a logical step for us both building on the natural elements that are already inherent in Arla and responding to consumers’ desire for natural products which have been manufactured responsibly,” added Peter.
A new company logo has been launched to mark Arla’s commitment to getting Closer to Nature and from November 7 has become increasingly visible throughout the world.
New marketing and redesign campaign is committed to the Danish advertising agency Kunde & Co.
Popsop.com
Tags: Arla Foods, dairy, food
