Pinterest has served as a source of information about home décor colour preferences. For Turkish decorative paint brand Jotun, Danish designers Mie Frey Damgaard and Peter Ørntoft have developed a great infographics project, which is based on the colour trends spotted when looking through Pinterest interior décor boards.
The Colour and Space infographics is based on two major categories—shades and location within the house or apartment. The creative team analyzed the most preferred colours for kitchens, bedrooms (for kids and parents) and living-rooms. As it turns out, the faintest pink is the hit for children’s environments, maize is the most frequent choice for living rooms, and kitchens most often go in white. To present the results, the designers decided to paint simple pie charts on walls of the relating household areas—the preferred colours take up “their” portion in the diagrams. Jotun believes that such statistics, extracted from ‘live’ rapidly developing Pinterest boards, can greatly simplify the colour selection process.
“We think it works as inspiration for at least the Turkish consumers. With the they can see the color choices of other consumers so it works as a color map for these specific,” commented Ørntoft to Co.Design. The creatives developed the idea of the “Colour and Space” further in their own research and studied colour preferences in home décor palette across other markets as well. “Apparently the Turkish people have a very different and more colorful taste than the Scandinavians. Had it been data from Scandinavia the diagrams would have looked a lot different—more subtle and white/light greyish. It’s nice that you can see a difference in culture depicted in these diagrams,” adds Ørntoft.
As it turns out, Pinterest serves not only as an online hub to share the photo picks, or to advertise products—it also works as a platform allowing to analyze consumer’s preferences by region, age, sex, product category, etc. In fact, it mirrors the current trends in nearly any field, which can be described using images.